25 Potential Questions to Ask on a UX Design Brief:


When starting a new UX design project, gathering all the necessary information upfront is essential. One of the best ways to do this is by asking the right questions in a well-crafted design brief.

Whether you’re a designer, project manager, or stakeholder, understanding the user’s needs, goals, and pain points is crucial to creating a successful product.

In this article, we’ll provide 25 questions to ask on a UX design brief to ensure you have all the information you need to create a thoughtful and effective user experience.

25 Questions for Design Brief

  1. What is the purpose of the project?
  2. Who is the target audience for the product?
  3. What are the project objectives?
  4. What are the desired outcomes of the project?
  5. What are the main features and functionalities required for the product?
  6. What are the project timelines and deadlines?
  7. What are the budget constraints for the project?
  8. What are the technical requirements for the project?
  9. What are the brand guidelines for the project?
  10. What are the competitors in the market?
  11. What are the unique selling points of the product?
  12. What are the project risks?
  13. What are the key performance indicators for the product?
  14. What are the user goals and needs for the product?
  15. What are the pain points and challenges of the current user experience?
  16. What are the opportunities to improve the user experience?
  17. What are the customer touchpoints for the product?
  18. What are the design preferences and aesthetic requirements for the product?
  19. What are the content requirements for the product?
  20. What are the accessibility requirements for the product?
  21. What are the usability requirements for the product?
  22. What are the testing and evaluation procedures for the product?
  23. What are the communication channels and frequency for the project?
  24. What are the roles and responsibilities of the project team members?
  25. What are the expected outcomes of the project?

In conclusion, a UX design brief is an essential tool for designers to ensure that they fully understand the needs and goals of a project before starting to create a solution.

By asking the right questions and gathering the necessary information, designers can develop a deep understanding of the project, the target audience, and the desired outcomes.

This ultimately leads to more effective and successful design solutions that meet the needs of both the client and the users. So, the next time you’re tasked with creating a UX design brief, make sure to ask these important questions to set yourself up for success.